This week Facebook launched a new website, Facebook For Nonprofits, dedicated to providing support for nonprofits around the world to engage people and to further support organizations.
The site assists nonprofits regardless of your current Social Media presence - from just getting started to raising awareness or activating supporters.
Most importantly the site asks - What are your objectives?
Which is also our starting point with organizations. After all, if no one knows who you are or what you are doing or how you want to change the world - then you're not going to achieve your goals are you?