Have you ever wondered why your Facebook posts seem to have limited engagement amongst your fans and followers? Perhaps you aren't exactly being 'found'?
Recently we were fortunate enough to work with our friends at Sustainable Cape on a Facebook campaign to support Massachusetts's best Labor Day weekend events, the Truro Ag Fair.
The Truro Ag Fair is an annual event hosted by Sustainable Cape where families around the area can come to participate in games, shop for delicious local products, and have fun while doing good.
Before the Facebook campaign, the Sustainable Cape's average posts about the event reached just 2% of its fans - meaning with approximately 750 fans, only 15 people were seeing each post without boosting.
With the support of Common Sense running a Facebook campaign, the Sustainable Cape Facebook increased engagement nearly 300% compared to last week with a reach of 16,500.
With all the content that is being shared daily, the Facebook newsfeed uses an algorithm to rank content based upon the likely interested to a user to help deliver the most relevant content. Fans may also miss content from friends or pages if they are not logged into the site during a period when posts are active.
Boosting posts on Facebook, especially after all the work you may have put into gaining new followers across social media, is just one piece of the Facebook 2% conundrum.
Through our socially speaking program, we love to help organizations engage their online communities - so think of us next time you wonder if you are being heard.