Wikipedia, one of the world’s reputable, go-to sites when looking for information on anything at all, is said to have just been hit by a Google penalty.
We came across this article on SimilarWeb that Wikipedia’s traffic in the past three months has dropped by more than 250 million desktop visits.
Head of SEO at SimilarWeb, Roy Hinkis, says he “started to notice a rather disturbing trend: referring traffic from all Wikipedia pages to SimilarWeb started dropping. At my last analysis, I calculated that Wikipedia referral traffic dropped a whopping 40%!”
The reason for the drop in Wikipedia’s traffic is unknown yet and whether or not it is a Google penalty, also remains to be seen. Those websites that rely on their Wikipedia pages to drive site traffic, will have to look for new ways of promoting their sites if this trend continues.
It will be interesting to see if Wikipedia will climb back to the top, but either way, we take this as a reminder to stay on top of who is coming to your site to quickly identify a change in traffic.