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We Can Cure Your Adsanity In Three Easy Steps

Einstein is credited with saying that the definition of insanity is doing the same thing over and over again and expecting a different result.

My definition of Adsanity is spending tens of millions of dollars on outdated marketing programs and media expenditures and hoping that somehow it works.
— James Cannon Boyce

Common Sense founder, James Cannon Boyce, has worked in advertising and marketing for over two decades -- he has seen clients from Vanity Fair, San Francisco Ballet and ELLE magazine all kind of hit a crossroads or a moment when they had a lot of questions and they knew the questions needed answering but they really didn't know how to go about doing it. 

Those experiences have led him to perfect a three part system for organizations to get those questions answered and escape the Adsanity. Read the full article here on James' cure in three easy steps.

Marketing used to be driven by assets that you purchased on a campaign basis and then basically those assets went away. Budgets were driven by how much money you had to spend on outside media... and that's not true anymore.

You have, or should have, the assets required to communicate with your targets -- and you might just need some solid advice on resetting where you are and where you are going -- when we work with clients its 60 to 90 days to identify what's next and how do you grow. We do A B C (the three step cure to Adsanity) and then D E for Direction and Execution.

What Is A B C?

A B C is Common Sense's signature project developed over the course of nearly two decades helping brands large and small grow. Each time we complete this project with a new client, we learn more - and you benefit from all that learning.

A B C is both a data-based analytical process and a broadly strategic exercise. We look at where you are right now and also consider where you want to be - and how to help you get there.

It is a collaborative project where we work and learn together and in 60 to 90 days, position your company for rapid growth. 

Click here for a presentation on A B C and how it can help you achieve your goals.